Jake gyllenhaal in Prada men fragranc campaign
Prada Fragrance

Prada’s new global ambassador presents Luna Rossa

The new men’s fragrance Luna Rossa Ocean campaign

01 05


New men’s fragrance campaign

Jake Gyllenhaal's behind the scenes interview

"The smell is FRESH, it has a real scense of... almost like that Ocean Water.
When you dive into the ocean, when you are actually in it.

You wash off all the things of the past
and you are sort of almost reborn. "

Jake Gyllenhaal

New Prada s fragrance Ocean image
Luna Rossa Ocean

The bottle design

What do you like the most about the Luna Rossa Ocean bottle design?

  • The bottle itself has a real weight to it.
  • The is a scence of beautiful duality,
  • the split by that red line.
  • And it is JUST BEAUTIFUL!

explains Jake

Prada s fragrance Ocean imageluna rosa ocean fragrance by Prada

Campaign film for Prada’s Luna Rossa Ocean, directed by Johan Renck (Chernobyl).

Jake Gyllenhaal is the protagonist of Prada’s new men’s fragrance campaign Luna Rossa Ocean. The first launched in collaboration with L’Oréal.

It’s the newest scent inspired by the Italian sailing team, Luna Rossa, owned by the Prada Group chief executive officer Patrizio Bertelli. If the fragrance itself conveys a plush sense of mystery—notes of iris and bergamot and vetiver. “It’s about interacting with the forces of nature and how they're overpowering,” Gyllenhaal says of his green-screen journey through the ocean blue. “We can harness them, but they will win in the end.”

Valencia puerto desde el velero por Yana Kozyr
... the modern adventurer
Jake Gyllenhaal in Johan Renck film for Prada
Jake Gyllenhaal in Johan Renck s film for Prada Ocean
Jake Gyllenhaal in Johan Renck film for luna rossa
Yana Kozyr moda y tendencias del otoño y invierno 2021 model Vogue


Yana Kozyr

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