Jake gyllenhaal in Prada men fragranc campaign

Prada Fragrance

Prada’s new global ambassador presents Luna Rossa

The new men’s fragrance Luna Rossa Ocean campaign

01 05

PRADA AD

LUNA ROSSA OCEAN
New men’s fragrance campaign

Jake Gyllenhaal's behind the scenes interview

"The smell is FRESH, it has a real scense of... almost like that Ocean Water.
When you dive into the ocean, when you are actually in it.

You wash off all the things of the past
and you are sort of almost reborn. "

Jake Gyllenhaal

Prada Group News

Luna Rossa Ocean

The bottle design

What do you like the most about the Luna Rossa Ocean bottle design?

The bottle itself has a real weight to it.
The is a scence of beautiful duality,
the split by that red line.
And it is JUST BEAUTIFUL!

explains Jake

Prada s fragrance Ocean imageluna rosa ocean fragrance by Prada

PRADA’S NEW MEN’S FRAGRANCE

Campaign film for Prada’s Luna Rossa Ocean, directed by Johan Renck (Chernobyl).

Jake Gyllenhaal is the protagonist of Prada’s new men’s fragrance campaign Luna Rossa Ocean. The first launched in collaboration with L’Oréal.

It’s the newest scent inspired by the Italian sailing team, Luna Rossa, owned by the Prada Group chief executive officer Patrizio Bertelli. If the fragrance itself conveys a plush sense of mystery—notes of iris and bergamot and vetiver. “It’s about interacting with the forces of nature and how they're overpowering,” Gyllenhaal says of his green-screen journey through the ocean blue. “We can harness them, but they will win in the end.”

jakegyllenhaal I’m thrilled to partner with @prada for #PradaLunaRossaOcean - the new fragrance. Directed by the brilliant @JohanRenck

jakegyllenhaal instagram post about prada luna rossa ocean fragrance

Watch Film

Are there new arrivals in men's perfumes for the summer of 2021?
The answer is yes and all thanks to the work and grace of those attributes that adorn Gyllenhaal and the new masculine fragrance from Prada.

Strength, virility, elegance, sensuality, sophistication and self-knowledge. It seems that the actor concentrates all those virtues that make him the perfect candidate to represent the new man Prada. With a combination of physical and mental strength, Jake embodies the modern adventurer; the perfect representation of the new masculine fragrance from Prada. His unique way of acting brings his characters to the highest levels of emotion, while the visionary projects he produces focus on daring new approaches to storytelling. " This is how they define their new ambassador from the firm.